The initiative focuses on celebrating and sharing the light of Jesus Christ, the “light of the world” (John 8:12).
“As we follow the example of the Savior and live as He lived and as He taught, that light will burn within us and will light the way for others,” said President Thomas S. Monson in a general conference address in October 2015.
Sharable online content is available at mormon.org beginning November 25, including a video that invites the public to perform acts of service following Christ’s example during the Christmas season. The service effort kicks off Thursday, December 1, with a Worldwide Day of Service.
A playable/downloadable version of the main video is also available on the Church’s Gospel Library app. In addition, 25 short videos offering daily ideas for service can be shared on social media during the initiative.
The shareable content is being posted on the social media pages of mormon.org such as Facebook, Twitter, Google+, Pinterest and Instagram. Those on social media are encouraged to share their experiences by using the hashtag #LIGHTtheWORLD.
The website, available in English, Spanish and Portuguese, features a downloadable advent calendar, “In 25 Ways. Over 25 Days.” A web landing page is provided for 26 other languages. The calendar provides daily ideas for planning service opportunities in December leading up to Christmas Day.
In addition, the initiative is offered via internet sites, displays in English-speaking Church visitors’ centers worldwide and the Mexico City Visitors’ Center, member and missionary tools and outdoor advertising, including billboards in New York City’s Times Square; Salt Lake City; Los Angeles; Johannesburg, South Africa; Philippines; and Mexico.
The video was produced in 33 languages. It will be available in Albanian, Armenian, Cebuano, Chinese, Croatian, Czech, Danish, Dutch, English, Fijian, Finnish, French, German, Greek, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Mongolian, Norwegian, Polish, Portuguese, Romanian, Russian, Samoan, Spanish, Swedish, Tagalog, Thai, Tongan and Ukrainian.